Welcome, and Thank You for Visiting!
Welcome! I’m Vanessa Richardson, a passionate marketing strategist who believes every brand deserves to have its voice heard. Growing up with graphic designer parents, creativity was part of daily life. Family dinners often turned into brainstorming sessions, critiquing my parents' designs and debating what their clients would choose. Those experiences instilled in me a deep appreciation for creative problem-solving, which inspires the work I do today.
During my time at Elysium Marketing Group, I honed my skills in crafting innovative campaigns that drive measurable results. I thrive at the intersection of creativity and strategy, blending an artistic eye with data-driven insights to help brands grow and connect with their audiences. There’s nothing more rewarding than turning ideas into impactful campaigns that make a difference.
Now based in Florida to be closer to my family, I’m excited to explore opportunities to continue growing as a marketer. I’m ready to bring my passion, dedication, and expertise to new challenges, helping businesses thrive and make their mark. Let’s create something extraordinary together!
My Expertise
With a passion for creativity and a strategic mindset, I specialize in helping brands stand out and thrive in today’s digital landscape. My expertise spans social media, email marketing, and website design, where I combine innovative ideas with data-driven strategies to deliver impactful results.
From crafting engaging social campaigns to building beautifully designed, user-friendly websites, my work is driven by a commitment to helping businesses grow. Whether it’s boosting brand awareness, increasing engagement, or driving conversions, I bring a personalized and results-focused approach to every project.
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I specialize in managing paid and organic social media campaigns that drive engagement and deliver measurable results. With experience across platforms like Meta, TikTok, and LinkedIn, I combine strategy and creativity to help brands grow.
Developed and executed organic and paid social media campaigns, including video content for both formats.
Created detailed social media calendars with monthly campaigns and evergreen content (e.g., staff highlights, events, menus).
Managed and optimized paid ad campaigns, analyzing metrics like impressions, clicks, cost-per-click, and revenue.
Delivered comprehensive monthly performance reports to showcase growth and refine strategies.goes here
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I plan and execute targeted email marketing campaigns that align with client goals, combining strategic planning with visually compelling designs.
Created email calendars featuring events, evergreen content, promotions, and project highlights.
Collaborated with design teams to craft visually impactful emails and deployed campaigns using Hubspot, Mailchimp, Constant Contact, and Toast.
Monitored campaign performance, analyzing key metrics like open rates, clicks, and click-through rates.
Held regular reviews with clients to refine strategies and optimize future campaigns.
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I guide website projects from concept to completion, ensuring user-friendly designs and SEO-driven results for a wide range of industries.
Collaborated with clients to create site maps, write copy, and identify keywords to improve SEO and traffic.
Worked with design teams to develop conversion-friendly layouts, reviewing designs before development.
Led quality assurance processes to ensure accuracy and functionality before launch.
Implemented meta descriptions, titles, and Google Analytics to track and improve website performance.
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I excel at managing multiple clients and projects simultaneously, ensuring each receives personalized attention and top-tier service. My experience spans email marketing, social media (paid and organic), website development, print campaigns, and more.
In my role as the Senior Account Executive at Elysium Marketing Group, I successfully managed marketing campaigns for up to 15 clients at a time, delivering tailored strategies and results.
Oversaw onboarding for 50 clients simultaneously as a Customer Success Associate at CAKE Point of Sale, ensuring a seamless and supportive experience.
Provided white-glove service, prioritizing client needs and maintaining clear communication to make every client feel heard and valued.
Coordinated diverse projects across industries, balancing timelines, objectives, and outcomes to exceed expectations.
My Work
My portfolio is a curated collection of work that showcases my creativity, strategic thinking, and marketing expertise. It features a mix of conceptual designs for fictional brands as well as real-world campaigns I’ve crafted for past clients. Each piece is a testament to my ability to create visually compelling graphics and designs that not only captivate target audiences but also drive meaningful engagement and lead conversions.
For the fictional brands, I’ve designed campaigns with strategic goals in mind, focusing on what it takes to resonate with specific audiences. These projects demonstrate my ability to think outside the box, combining creativity and data-driven insights to craft impactful messaging and design.
In addition to conceptual work, my portfolio highlights actual campaigns where I’ve worked hands-on to help clients achieve measurable success. From social media assets to paid ad creatives, each piece reflects my dedication to blending artistry with strategy, ensuring every campaign delivers results while aligning with brand identity.
Explore my collection to see how I turn ideas into actionable marketing solutions and discover how I can bring that same passion and expertise to your team!
This campaign highlights the simplicity and effectiveness of Brighter You's new Shine Enhance Serum. With the tagline "Just a Pinch," it emphasizes that achieving a brighter, healthier complexion requires minimal effort—just a small amount of this transformative serum. By focusing on ease of use and visible results, the campaign appeals to individuals looking for uncomplicated yet impactful skincare solutions. The email offers an engaging mix of visuals, a clear call-to-action, and an enticing 25% off for first-time customers to drive conversions and build brand loyalty.
The Restly CRM Campaign is designed to introduce restaurant owners and managers to a powerful, intuitive tool for streamlining their daily operations. Targeted paid social media ads drive traffic to this landing page, where users can explore Restly's features, including task management, boosted productivity, and a user-friendly interface. The page highlights the benefits of simplifying workflows and staying organized, with a clear call-to-action encouraging visitors to sign up for a free 14-day trial. This campaign emphasizes how Restly can transform task management, helping restaurants operate more efficiently and focus on what matters most—delivering exceptional dining experiences.
Petal Pulse is a marketing agency designed to reflect creativity, strategy, and innovation—everything I bring to the table as a marketer. The brand showcases my expertise in web design and development, with a sleek, user-friendly website that highlights my capabilities. Every detail, from intuitive navigation to visually stunning designs, is crafted to elevate the digital presence of brands and businesses. The website features thoughtfully optimized meta titles and descriptions, ensuring maximum visibility and improved organic search traffic. Petal Pulse isn’t just about building websites; it’s about creating platforms that amplify a brand’s voice and help it thrive in today’s competitive digital landscape. With Petal Pulse, I aim to show how smart design and strategic thinking come together to create lasting impact.
This onboarding graphic was designed to bridge the communication gap between closing a sale and the onboarding process with CAKE Point of Sale. It provides customers with a clear and visually engaging roadmap of the steps they need to complete before receiving their equipment and getting set up. The design breaks down the onboarding process into seven easy-to-follow steps, starting from meeting their Customer Success Associate (CSA) to hands-on training. The use of a "cake-building" visual metaphor helps simplify the process, making it approachable and memorable. Customers can quickly understand what’s expected of them, such as submitting their menu, applying for CAKE Payments, and paying their first invoice, ensuring they’re prepared for the next stages. This graphic is intended to be included in emails and printed flyers provided to customers immediately after closing the deal. By clearly outlining the process, it helps set expectations, reduce confusion, and ensure a smoother onboarding experience, enabling customers to start using their new system efficiently and stress-free.
For Polished Perfections, I created the "Nailed It: Flawless Nails, Every Time" campaign to drive appointments and showcase the salon's commitment to precision and style. I developed visually appealing and on-brand email content that highlighted their high-quality services, skilled technicians, and ability to cater to every client’s unique style. The campaign included a clear and compelling call-to-action, encouraging users to book their appointments and experience top-tier nail care. By focusing on clean, vibrant visuals and engaging copy, this campaign positioned Polished Perfections as the go-to destination for flawless nails and exceptional service.
Tidal Soles is redefining adventure footwear with stylish, waterproof flats that seamlessly transition from land to water. Perfect for the modern explorer, these shoes combine function with fashion, allowing wearers to confidently step into any terrain—whether it's sandy shores, rocky trails, or bustling city streets. The brand’s organic social media awareness campaign highlights its unique design and versatility, encouraging followers to embrace life’s adventures without compromising style or comfort. Through captivating visuals and inspiring stories, Tidal Soles invites you to explore the world, one step at a time, with shoes built for every journey. Wave goodbye to soggy shoes and say hello to Tidal Soles—the ultimate footwear for land and water lovers.
PunchPop Cosmetics is a bold, unapologetic beauty brand that celebrates fearless self-expression through vibrant colors and daring looks. The edgy logo, featuring a bold lip print and punchy tagline, perfectly encapsulates the brand’s mission: to empower individuals to make a statement with their makeup. With a focus on high-impact pigments and striking designs, PunchPop is all about pushing boundaries and breaking beauty norms. Whether you’re rocking a dramatic red lip or a vivid eyeshadow look, PunchPop inspires confidence and creativity in every swipe. This is makeup that isn’t just worn—it’s a statement. Beauty that hits hard, just like you.
Clean Beauty, Clear Results: How Doll 10 Transformed Awareness into Sales
While working at Elysium Marketing Group, I had the opportunity to collaborate with an up-and-coming clean beauty brand called Doll 10. They came to us with a challenge: to increase brand awareness and drive sales in a highly competitive market.
Working closely with my team, we developed and executed a comprehensive multi-platform marketing strategy. Leveraging Meta, TikTok, and Google Ads, we created campaigns that highlighted Doll 10’s clean beauty mission, showcased new product launches, and strategically targeted key audiences to boost conversions. By combining innovative ad placements, engaging user-generated content, and data-driven optimizations, we helped Doll 10 not only expand their reach but also significantly grow their customer base and revenue.
The results spoke for themselves: over 7.26 million impressions, $497,621 in sales, and 22,185 new customers—a 234% year-over-year increase. It was rewarding to see how strategic marketing and a collaborative effort could truly elevate a brand like Doll 10 and set them up for continued success.
I’d love to collaborate and help bring your brand’s vision to life! Whether you’re looking to elevate your marketing strategy, craft impactful campaigns, or explore creative solutions, I’m here to make it happen.
Fill out the form with your name, email, company, and message, and let’s start a conversation about how I can contribute my passion and expertise to your goals. I’m excited to learn more about your brand and explore how we can create something incredible together!